Pepsi Cola Company
The beverage company is collaborating with the Peeps brand to bring the marshmallow-flavored soda to market — a partnership that Pepsi said “broke the internet” in 2021. Two years ago, the partnership made its debut and trended everywhere — even being sold for hundreds of dollars on the resale market. That’s because the drop was available for 3,000 fans at the time, which intrigued cola drinkers everywhere and drove consumer demand.
Now the drink is being sold at retailers for the first time. Fans everywhere can help usher in spring with the one-of-a-kind treat, available for a limited time.
PEPSI x PEEPS products are available for purchase nationwide in 7.5-ounce Pepsi mini-can multipacks and 20-ounce bottles.
To find out where to purchase PEPSI x PEEPS products, visit contact.pepsico.com/pepsi/product-locator.
According to a news release, PEPSI x PEEPS is a surprisingly delicious beverage combining the refreshing taste of Pepsi cola with the classic sweet PEEPS marshmallow flavor that consumers know and love. The pillowy-soft marshmallow cola flavor — paired with the instantly recognizable PEEPS-inspired design in vibrant yellow packaging — marks the celebration of the approaching spring season.
“We couldn’t be more excited to reignite our partnership with PEEPS, bringing two iconic brands back together after the frenzy of consumer interest in 2021,” said Katelyn Meola, director – of brand Pepsi. “The collaboration is truly unparalleled — a delicious and refreshing treat, celebrated by two loyal fanbases, that brings unapologetic enjoyment to Pepsi and PEEPS lovers all over the country. Since only a few fans were able to get their hands on the coveted cans last time, we’re thrilled to give everyone across the country the chance to indulge in PEPSI x PEEPS this time around.”
To celebrate, the duo is also using Snapchat’s augmented reality technology to send fans on a virtual egg hunt for a chance to unlock prizes, including a spring trip for two and exclusive PEPSI X PEEPS merchandise. To participate, fans must purchase PEPSI X PEERS products and scan the can or bottle with the co-brands AR Lens to unlock a secret code to find out instantly if they have won a prize.
“The PEEPS Brand is always looking for new and exciting ways to bring our delicious Marshmallow flavor to fans, and the partnership with Pepsi is truly a groundbreaking way for them to express their PEEPSONALITY!,” said PEEPS Brand Manager Caitlin Servian. “After the astonishingly positive response from our fans to the first PEPSI x PEEPS collaboration, we are thrilled to bring back the offering just in time for spring.”
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